Marketing & Strategizing

Rita takes a strategic approach to pricing, using her in-depth knowledge of local market trends and recent comparable sales to determine the right list price for your home. She considers factors like current inventory, buyer demand, and neighborhood dynamics to position your home competitively—maximizing interest while protecting your bottom line.

Timing is just as important as pricing. Rita considers real-time market conditions and seasonality to determine when to launch your listing. Her goal is to ensure your home hits the market when buyer activity is at its peak, giving it the strongest possible start.

When it comes to marketing, Rita creates a customized plan that includes professional photography, compelling listing descriptions, targeted digital advertising, and engaging social media promotion. She does not believe in a one-size-fits-all strategy—every home is different, and she tailors her marketing approach to highlight what makes yours stand out. Rita also coordinates and hosts polished, well-timed open houses to showcase your home’s best features. Throughout the process, she provides regular updates, keeping you informed on showing activity, buyer interest, and direct feedback from agents—so you always have a clear understanding of how your home is performing in the market.